Keyword signals
Find people who post about, like or comment on posts that mention a phrase.
Add a keyword
- 1Open Signals → Keywords and type a phrase of one to three words, like "cold email".
- 2Choose what counts: likes, comments, reposts, or writing the post.
- 3Keep "Only people who fit my ICP" on to skip people outside your market.
Pick good keywords
- Use phrases your buyers say when they have the problem, not your product's name.
- Specific beats broad: "SDR onboarding" finds buyers, "sales" finds everyone.
- Pause keywords that bring few ICP matches after two weeks.